Google has released goo.gl , a URL shortener that not only will shorten a web address, but also generates QR Codes for each address. (QR codes are "a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with acamera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data..." )
These codes can be read using software on your smartphone to provide more information regarding a location or links to further information. For example in the image below you see a flyer we have created to advertise our upcoming Walk and Bike Day at Lewis Elementary. Using the Google URL shortener I created a short link to our Walk and Bike web page and included the QR Code generated by goo.gl in the flyer.Using the camera and software on a smartphone, a person could use the code to quickly get to our web page and get more information about the event. I think next I'll follow Ryan Bretag's suggestion and place QR codes around my school at various points of interest. Would be a nice project for some of our older students...