Presstime If it hasn't happened already, the person who runs your Internet operation will walk into your office and share a concept that sounds like a complete fantasy. Really Simple Syndication, better known as RSS, is legitimate and living up to its name for those who've launched their own news feeds. The online manager will say there's an easy-to-create, low-cost method for increasing the distribution of your editorial content through the Internet. RSS can build loyalty among current visitors to your site and help attract new ones.

Nice article that explains some business reasons for the use off RSS. Every benefit they relate to business use, can also be related to schools, their audiences and "customers."