Big Mac Is Virtual, but Critics Are Real The inclusion of McDonald's within the Sims environment reflects an emerging trend in video games. The game's publisher, Electronic Arts, signed contracts under which it will receive more than $2 million to include McDonald's and Intel logos inside the game - contracts that industry analysts have said may be the most lucrative ever for video-game product placement. An interesting play on this is that those opposed to corporate intrusion into the online version of The Sims are encouraging people to protest as characters in the game....